Advertising and Marketing as a Tool for Social Change
Introduction Marketing is an essential tool to spread the word about products, services, and ideas. It has been around for...
E-Commerce
10 Tips For Strategic Analysis & Personalization In Your Web Design
Introduction When it comes to web design, personalization is the buzzword du jour. But when you're a business owner or...
Why Mobile Optimization Is Crucial for Success
Introduction The world of mobile has changed the way we communicate and do business. However, if your business isn’t optimized...
How Customers Really Respond To Personalized Email
Introduction The allure of personalization is strong, and many brands have been drawn to it. But do people actually prefer...
3 Tips to Use Big Data To Create Personalized Experiences
Introduction Data is the new gold. It's not just for businesses and governments anymore: personal data is also a valuable...
How Logistics and Fulfillment Drive Business Growth and Efficiency
Introduction As e-commerce continues to grow in popularity, logistics providers are tasked with meeting increased demand while optimizing costs. To...
Personalization and Analysis in the Customer Experience
Introduction The customer experience is changing. Companies now have access to a wealth of data that can be used to...
How Amazon And Netflix Use Analytics To Improve The Customer Experience and Upsell Products
Introduction In recent years, both Amazon and Netflix have shown their ability to use data to make recommendations and improve...
The Complete Guide To Analysing Big Data
Introduction Big data is a term that's thrown around a lot these days. It's been called "the next frontier" and...
Marketing & Advertising Sustainability
Introduction Marketing and advertising is an incredibly powerful industry. It's the driving force behind everything from product development to business...
